Hite Prime Max: Korea’s Answer to SMB Premium

This is my first macro-brewed lager review and my first beer from Korea.

I guess I’m a sucker for marketing. Saw cans of this, with a best-before date of December 15, 2011 at Landmark for only Php 30. The label claimed that it was a “rich and full-bodied taste beer, and made from all malt and fine cascade hop [all (sic)s moved to the end of the sentence].” I figured, why not? This is the first time Engrish got me to buy something.

Couldn’t find anything on its ABV, but it tastes very light, less than 5% for sure. The taste was malty but mostly bland, but it didn’t have the usual mass-produced lager aftertaste. More body than the usual adjunct lagers, but as you can see from the picture, it’s still noticeably thin and almost entirely see-thru. Not really much else to say. The hops, which were the reason I purchased this beer in the first place were largely absent but for a faint herbal nose and the astringent bitterness that’s common to macros. Nevertheless, at P30, I’d get this over SMB Premium All-malt (blasphemy, I know). Paired with chicharon Carcar from Cebu.

Korea’s not known for good beers, and from what I’ve read, this is the only locally-produced one worth drinking. But if they’re able to grow hops there, as I think their climate allows, then they should be able to brew better stuff.

To the people who know me: Sorry, no racist jokes or insults in this entry. :p

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