Express their consumer opinions through the proposed market surveys, with answers to simple evaluation questionnaires, and by participating in periodically proposed surveys to obtain market statistics. This type of research aims to collect market-related data that certain goods or services may have.
Purpose of market research
Through it we study the behaviors of potential consumers and the processes that lead them to make a certain purchase by desiring one good rather than another.
Market surveys represent an important source of information for the managers of each company who, in charge of making decisions based on marketing research and market analysis, influence all decisions regarding products, distribution methods, advertising campaigns and the promotional techniques to be adopted.
RECOMMENDED for consumer opinions and savings on purchases
Share "Consumer Opinions: Statistical Market Research Surveys"
